Emotion pipeline: before/after & tracker keywords we bought for
Source: DFS pipeline_us/uk/fr_emotion · SITE_BRIEF
Why emotion got its own budget
Catalogue keywords convert browsers. Emotion keywords convert believers: before/after, progress photos, 28-day routines, application trackers.
Cluster snapshot from the brief:
- emotion_results: 262 KW · ~169k blended volume
- Pipelines emotion US/UK/FR: $2.18 of DFS spend
Content that matches intent
- How to photograph peptide before/after
- Live gallery: /results/
- Habit loop: /tracker/
- Tools: photo kit + application journal in /collections/ritual-tools/
Editorial rule
Every emotion article ends with a protocol (light, distance, weeks) and a product CTA — never a medical claim.
Research summaries for content planning. Cosmetic / food-supplement context only. Not medical advice.